From Utica, NY welcome Utica Club to Portland, ME!
"Uncle Charlie" is a refreshing, canned pale lager just in time for spring!
Utica Club is a 5.0% abv pale lager and has 137 calories per 12 US fl oz (355 mL) serving (1,620 kJ/L); introduced in 1933 at the West End Brewing Company (today the Matt Brewing Company). It was the first beer officially sold after Prohibition.It is a minor brand in comparison to the brewery's primary line of Saranac beers. Some affectionately refer to Utica Club as "Uncle Charlie." Accordingly, Utica Club Light (UCL) has been referred to as "Uncle Charlie Lewis."
"Schultz and Dooley"
Utica Club's most famous campaign icons were a pair of talking beer steins, "Schultz and Dooley", who appeared in several popular television commercials that ran from 1959 to 1964. DDB (Doyle Dane Bernbach) copywriter David Reider created the characters and comedian Jonathan Winters supplied the voices of Schultz, Dooley, and the other beer steins that appeared in the commercials. Many Utica Club commercials depicted two characters ending the argument abruptly on ordering a Utica Club beer, leading to the jingle "It's tough to argue over an Utica Club, 'cause they put too much love into it!" Both steins were different from each other, being one was German and the other Irish. The German Shultz had a mustache and a bright chrome pickelhaube, while the Irish Dooley had red hair and a shamrock. The original steins have special markings below the handles and on the bottom to identify them from others.These original steins can go for as much as $1200.00 in today's market.The F.X. Matt Brewery released over fifty different characters since the 1990's to 2012. Now they make different characters for a different range of people to enjoy.